Job Requirements
Title VIP Online Marketing Manager
Role RecruitGibraltar are currently helping our client who is a long established and reputable gaming company who offer long term career growth, excellent salary, relocation assistance, and a rewarding working environment where you can make a real impact. They require a VIP Marketing Manager to work with the Head of Promotions and manage the promotional strategy, execution and development of the VIP customer proposition.

What is the plan for the role of VIP Marketing Manager?

The VIP Promotions Manager will work closely with both the Head of Promotions and the Director of VIP to ensure that there is an effective management and reporting of our promotional plan to VIP customers for both Sports and Gaming.

What will you do as a VIP Marketing Manager?

Manage all promotional marketing activity across desktop and mobile channels (including Sports, Casino, Bingo and Poker verticals) to attract, retain and reactivate VIP customers, working closely with all teams across the business (including Sports, Gaming, CRM, BI and customer operations).
Manage and co-ordinate the promotional plan across each channel, vertical and VIP customer segment to ensure that the VIP promotions team delivers promotions that are most relevant to the consumer, competitively positioned against our key competitors in each market, within budget/forecast guidelines and ultimately delivering a positive ROI at gross profit level to our most valuable customer base.
This role is accountable for the management of the VIP bonus spend to ensure all bonus spend is efficiently managed driving actives, turnover and ROI.
Provide leadership and direction to the VIP Promotions team cultivating a culture where continuous improvement is embraced and under-performance effectively managed/resolved.
The role holder will leverage their instinctive and historic knowledge of the sports and gaming markets to know the best offers and range of products that will cut through and stand out to our VIP customers and work with teams across the business to deliver that plan.
On a weekly basis attend bonus optimisation reviews and work closely with Trading, BI, Sports and Gaming verticals to analyse and adapt all existing and new promotions and update the promotional plan accordingly.
Working with the Campaign Analysts, report on promotional effectiveness on all major campaigns (e.g. Cheltenham) as well as weekly promotional effectiveness on all key KPIs including actives, turnover etc.
Liaise with the Customer Support team to ensure promotional transparency and effectiveness across the business; ensure that all promotional activity is communicated in advance, quality assured and does not drive excessive customer contact on chat/phone/e-mail.
Work with the Head of Promotions to develop promotional tools and technology (including Openbet, IMS and other tools) to facilitate a world-class promotional offer.


What do you know that makes you a great VIP Marketing Manager?


Previous experience working within a Sports and/or Gaming business at a manager level.
Brand marketing and promotional experience across multiple products, verticals or brands.
Previous experience working within the Sports and Gaming business is critical as will a keen understanding of the marketplace and competitor landscape.
Possess good business development skills and have the ability to develop strong commercial relationships, working closely with numerous stakeholders to deliver the promotional strategy.
Self-sufficient, proactive and innovative thinker who can bring fresh ideas to the table.
Keen knowledge of sports betting markets and rules, across all sports and understanding of the most relevant sports; strong understanding of the attraction and principles of gaming (Casino, Bingo and Poker)
Strong customer and financial analytical skills with the ability to leverage them effectively; experience of working closely with partners in BI/Finance to develop analytical tools and processes to optimise bonus expenditure and return.
Experience of working across and within a large organisation with a matrix of operational teams and deliver to business goals.
Experience of managing and optimising bonus budgets within a tight ROI framework; experience of managing substantial cost and profit budgets an advantage.

Salary 40k - 55k based on experience with bonus, an excellent relocation package and private healthcare.


Job Industry Marketing, PR and Web Design - Online Gaming
Location Gibraltar
Job Status Active
 
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