Job Requirements
Title Head of Gaming Marketing
Role RecruitGibraltar are currently recruiting for a Head of Gaming Marketing to join a successful and diverse gaming operation with online betting and gaming websites. Due to their continued success and expansion in the UK and abroad, our client is on the lookout for enthusiastic, innovative and dedicated people who want to begin or continue their career in the online gaming industry. In return our client offers a diverse and exciting working environment and comprehensive training and support that actively encourages their people to develop and work up the organizational structure. In addition, an excellent benefit package is on offer that rewards their employees for their loyalty and hard work.


What is the plan for the Head of Gaming Marketing role?

The role will build a robust strategy for Casino Marketing, aiming to drive growth in both NGR as well as Customer Equity. The role will be based in Gibraltar and will manage a CRM team & Promotions team. On top of the day-to-day marketing and campaign planning, you will also be expected to build a Retention Strategy that addresses all customer lifecycles and value levels and optimise our cross-selling and up-selling funnels.

What will you do as a Head of Gaming Marketing?

Strategic Promotion Planning: Plan, develop and execute promotions and campaigns that are attractive, relevant, segmented, localised, cost effective and well timed, aiming to increase NGR, by reducing churn and increasing customer equity.
Drive brand differentiation, in collaboration with the Sports Marketing teams
Incorporate in your plans the need for automated campaigns, big headline promotions, new product launches as well as one off campaigns.
Analyse and Optimise campaign performance, while reporting upwards and downwards the relevant KPIs and actions.
Help to develop new growth Marketing Strategies, including but not limited to a Loyalty Scheme, Mobile growth strategies, X-Selling funnels etc.
Manage and help to improve CRM systems, campaign engines and communication tools and all relevant marketing technologies
Build strong relationships and cooperation with all the relevant stakeholders, including VIP Management, Gaming Operations, Marketing Communications, Marketing, Product Management etc.
Lead, mentor and evolve the Marketing & Promotions Team, including recruiting talented and passionate people, optimising operations and building a winning and expandable formula of success.

What do you know that makes you a great Head of Gaming Marketing?

Previous experience in a similar online gaming marketing role
A dynamic and creative individual with considerable Communications and Marketing experience and a track record in managing high performing staff.
Someone who puts customers at the heart of your approach, so youll be passionate about driving high quality projects through your team that achieve customer satisfaction and engagement
Proven track record of delivering growth and retention strategies successfully in online gaming, combined with great understanding of the competitive environment
Experience with campaign planning, project management, execution and evaluation against target metrics
Extensive understanding of and experience in using IMS (Playtech platform) as well as different CRM tools, as well as strength in understanding of all dynamics of different communication channels
Solid communication skills and ability to present comfortably to the top management of the company combined with strong relationship building and natural leadership skills
Superb organisational skills, as well as the capacity to work independently and deliver on time and under pressure

Salary based on experience with bonus & an excellent relocation and benefits package.
Job Industry Marketing, PR and Web Design
Location Gibraltar
Job Status Active
 
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