Job Requirements
Title CRM Marketing Executive
Role RecruitGibraltar are currently helping our client who is a market leading egaming company who has a great opportunity for a CRM Marketing Executive to join this high performance team based in Gibraltar (Southern Spain). The company is progressive and ambitious, has a policy of promoting from within and has a dedication to professional training and progression.

Working within the Marketing Team and reporting to the CRM Manager, the CRM Campaign Executive responsibilities include the delivery of CRM activity for the business, including implementation of all marketing campaigns and ensuring the achievement of the corresponding KPI targets.

Accountabilities

Delivery of all CRM activity for the business including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required
Manage the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered effectively
Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation
Proofing all campaign and ensuring that quality standards are met
Source, segment, acquire and manage email marketing data, working with CRM Team and technology partners where appropriate
Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
Track all campaigns and report performance on a regular basis
Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved
Ensure that the process is followed at all times, including iterations to the process to drive efficiency and user training
Work to continually improve creative techniques, performance and output/productivity levels
Keep abreast of industry best practice and report on/share learnings with the wider team on a consistent and objective basis

Skills, Knowledge & Experience

1+ years experience of working in a marketing / CRM team, either agency or client side, ideally in the online gaming industry
Experience in executing media plans supported by strong executions
Demonstrable experience executing B2C email and CRM campaigns
Good knowledge of Email and overall campaign Best Practice
Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
Strong communication skills (verbal, written and presentational) and the ability to work with a variety of teams within a company
Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc)
Good technical skills in HTML and knowledge of Dreamweaver required
Experience of working with Content and/or Campaign Management Systems preferred
Very organised and with a strong work ethic

Salary circa 25k based on experience with an excellent relocation package and private healthcare.
Job Industry Marketing, PR and Web Design - Online Gaming
Location Gibraltar
Job Status Active
 
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